228 Become the BEST in your Industry & Stand Out from your Competitors w/ April Dunford
Everyday, people choose to spend money with your business for a REASON.
Do you know what that reason is?
Are you clear on that thing that sets you apart from your competitors?
My guess is that many of you listening are thinking, well I kinda know… I think… I could figure it out.
But without clear positioning right now, you are leaving money on the table while your customers choose to work with a competitor, because they don’t know what sets you apart.
Let’s not let that happen any longer.
April Dunford is a globally recognized leader in positioning and she has a deep curiosity about what makes the difference between a winning product and a loser.
And she’s here today to share exactly how we can ALL become winners, through proper positioning.
080 Protect Your Business! Let’s chat LLCs, trademarks, copyrights, contracts, etc.
As a serial entrepreneur, Andrea is uniquely positioned to provide quality legal services to today's thriving entrepreneurs. She started her first business while in law school, so she knows first-hand the hustle of a solopreneur. Andrea not only aims to provide high-quality legal counsel, but to also be the life-long business partner many entrepreneurs need. Brand protection is Andrea's passion, and as a brand protection lawyer, your business will be thoroughly protected with Andrea's services!
052 From Thesis Project to Award-Winning Social Venture with Wize Monkey
What started as a thesis project in 2013 has become an award-winning social venture and disruptor in the beverage industry. Wize Monkey takes unused coffee leaves during the 9-month-long off-season, trains farmers to ferment and craft them into premium teas, and sells them nationally in North America and across the globe via online. Not only have their products taken home ‘Best New Product’ at the World Tea Expo, but they’ve also won prestigious awards like the NEXTY Award for ‘Best Mission-Driven Natural Product’ and Small Business BC ‘Best International Trade Award’.
038 How To Start a Healthy, Fresh Cafe + Restaurant with Simple Kitchen Founder Erin Baric
The Simple Kitchen offers tasty and wholesome meals made with fresh, unprocessed ingredients and superfoods. If you're ever in Toronto, I highly suggest visiting!
033 Alison Westlake is the Visionary Woman who Founded Coriander Girl (A Flower Shop, Instagram Account & Lifestyle Brand)
Alison Westlake is the Visionary Woman who Founded Coriander Girl (A Flower Shop, Instagram Account & Lifestyle Brand)
032 The Story of Apple Falls Cider: Amelia went from Orchard Employee to Craft Cider Business Owner!
Amelia and Matt have been making hard cider since 2012, after they fell in love with the beverage in London, England. After successfully completing their post-secondary education, Matt and Amelia visited London, England. While they were exploring the culture in London, they stumbled upon traditional hard apple cider. From then on, they were hooked.
016 Nimea Ariana on Serving Your Higher Purpose, Trying Ayahuasca & Being a Visionary Artist
This week on the show we have Nimea Ariana, a visionary artist who lives in Toronto. This episode is unlike any other in the archives, so you’ll definitely want to tune in!
From the moment I arrived at her home, I was AMAZED at her warm personality and welcoming spirit.